A creative vision
By Corey Wilson
I've spent more than a decade documenting world titles, elite athletes, and high performance worlds where the most meaningful moments cannot be staged. My work is built on trust, observation, and the ability to find the raw, honest moments that others miss. From sport to automotive, I bring a perspective shaped by pressure, movement, emotion, and truth. A way of seeing that makes an image feel real, human, and impossible to duplicate.
The following pages are a glimpse into the world I want to help build for Ferrari. A creative vision that brings people closer to the Scuderia and reveals the moments, relationships, and emotions that results alone can never show.
The world’s greatest brands are remembered for what they make people feel, not what they make
Ferrari is one of the few brands in the world that extends far beyond the product it creates. It represents a shared set of values, a rich history, and a community that spans generations and continents.
The opportunity isn't simply to document another Formula One season. It's to strengthen the connection people already have with Ferrari by bringing them meaningfully closer to the people, craftsmanship, and culture that continue to shape it.
Bringing people closer
Every Formula One season adds another chapter to Ferrari's story. My ambition is to document that chapter in a way that draws people closer to the team not only through the moments that define a race weekend, but through the people, craftsmanship, and shared pursuit of excellence that shape everything leading up to it.
Over time, those stories become more than a record of a season. They strengthen the connection between Ferrari and the global community that continues to grow around it.
The world should feel unmistakably Ferrari
Across photography, motion, sound, and design, each piece should contribute to a broader body of work one that reflects Ferrari with consistency, care, and a clear point of view.
How do you want this era to be remembered?
Fifty years from now, Charles and Lewis will be legends, and what survives is what gets made now. This era should be remembered the way it was lived: not just what happened, but what it felt like to be inside it.
A season documented as a body of work
Stills
A photographic record of the season. Social, press, print, exhibitions, and the Archive.
Reels
Fast turn around vertical edits from every race weekend, delivered while the moment is still live.
Short films
Sound led cinematic pieces, from single race stories to one definitive cut at year's end. Built to outlast the season they came from.
Partnerships
Partner content made inside the world of Ferrari. Every brand sharing in one creative language.
Race posters
One frame per Grand Prix, designed as a collectible. Twenty-four races. Twenty four pieces of art.
The Archive
Every frame preserved, organized, and owned by Ferrari. Built for 2075.
CONTENT VISION
What the badge means
Ferrari is Belief
People don't just support Ferrari, they believe in it.
That belief has been passed from generation to generation and has become one of the strongest emotional connections in sport.
Craft deserves to be seen
Ferrari has never been defined by speed alone.
It is defined by thousands of details, refined every day by people who refuse to compromise.
Ferrari is Emotion
Speed wins races.
Emotion creates generations of Tifosi.
The person behind the driver
People know the helmet, the speed, and the result. I want to reveal the person beneath all three.
Long before race day, every driver is simply a person
A son.
A friend.
A teammate.
A student of the world.
Their story is not defined by lap times alone. It is shaped by the life they live away from the circuit.
To understand the driver, we have to understand the person.
What shapes them
The greatest competitors never stop learning. Books, films, architecture, travel, music, and conversations all shape the way they think, compete, and lead. Understanding what inspires them helps us understand who they are.
The world I want to reveal begins long before the lights go out
The moments before anyone is watching
Every Grand Prix begins the same way. The garage comes to life. Equipment is unloaded. Coffee is poured. The work begins long before the first engine starts.
The rituals behind performance
Every movement has purpose. Every detail is checked, measured, and refined. Preparation isn't routine. It's the foundation of performance.
Coffee.
Radio checks.
Headphones.
Footsteps.
Silence.
Sound is everything
Ferrari is heard before it is seen.
Sound is how this world gets under your skin. It carries the tension pictures can't hold.
Footsteps. Velcro. Breathing. Rain. Radio. Silence.
Then ignition.
One moment. Countless emotions
One race, thousands of perspectives. The driver attacks the corner. The mechanic watches. The engineer calculates. The Tifosi hold their breath.
The people behind every victory
Built on trust
Far more than two drivers.
Thousands of people, from Maranello to the grid, moving as one. Every pit stop, every call, depends on people who know each other completely.
It has been this way from the beginning.
Championships are won by drivers
Ferrari is built by the Scuderia
This is a glimpse into the world I want to help build for Ferrari
A world shaped by emotion, craft, sound, trust, pressure, and belief.
It would be an honor to help shape how Ferrari is seen, felt, and remembered in Formula One.
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